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Who I Am

My name is Ana Teresa Ayala, and I blend creativity with strategic thinking to develop strong, authentic brands and content that aligns with a clear business direction.

What I Have Achieved??

Identified through CliftonStrengths Assessment:

Certified Brand Strategist

Sorting through the clutter to find the best route, always evaluating for potential obstacles and selecting the most effective path forward.

Adobe Certified Expert

Fostering a reliable and balanced environment where every team member can contribute equally.

SEO Certification

Envisioning the future, always looking ahead and motivating others with vivid and hopeful pictures of what could be.

AI in Business

Owning commitments and following through with impeccable ethics and dependability.

HubSpot Content Marketing Certification

Setting clear goals and priorities, constantly evaluating actions to ensure alignment with objectives, and keeping the team on course.

And More....

Setting clear goals and priorities, constantly evaluating actions to ensure alignment with objectives, and keeping the team on course.

Where I've Been

My professional journey began as a graphic designer specializing in motion graphics and animation. A shift in my interests came when I became a mother, leading me to explore creative projects on a broader scale.

Driven by curiosity, I streamlined project workflows and alleviated bottlenecks within the agency where I worked, significantly improving operations. I designed and implemented a comprehensive system that ensured efficient use of creative resources.

I then led a major rebranding project for the agency, overseeing it from conceptualization to implementation across systems and processes. I taught the new brand guidelines to the staff, ensuring smooth adoption, and spearheaded the external marketing communications to promote our new identity and business goals.

Through these transitions, from design to operations to marketing and sales, I developed a holistic view of business. I discovered my passion for understanding how different disciplines work together like an ecosystem. This perspective is something I deeply enjoy and am excited to bring into my work with budding businesses.

Now, I am ready to leverage my broad agency knowledge to help small businesses and startups thrive. As a Creative Strategist, I’m passionate about creating strong identity structures and systems that align with a business's direction, driving growth with authenticity and purpose.